Planetary Defense book update

Doc Travis posted this notice to Baen's Bar on February 30th:

"Hey All,

That Planetary Defense book that I put together (with some coauthors) will be available in late March ish.

As BrownWalker is small and in essence will only get online order type distribution, I'm looking for suggestions to getting it sold.

I been trying to figure out how to get it on blogs and other forms of advertisement but that isn't really my forté.

Any advice?